Fingers crossed ....

.... that the latest one won't do as much damage as the first two:

There are three big brands that we have created which are well known enough to have approximately 20 million or so links on Google. They are The Bible, Jesus Christ and ICQ. The first one took 3500 years, the second one 2000 years and ICQ only 8 years as of next week. As you can see, they all spread virally.

via Loic Le Meur Blog