You don't have to look if you don't want to!

It is interesting all the angst being expressed at the moment in the blogosphere about the perceived demise of the individual blogger in favour of more corporate style blogs.

No one says you have to read what you don't want to read. I have always sought out blogs with individual voice and steered clear of group blogs and blogs that aspired to be "real" media.

I can't help wondering if some of those expressing concern at the recent turn of events, if in fact it is true, are upset because they secretly aspired to star status while at the same time denigrating the star based world of old media.