The Internet is indomitable because it cannot be contained. It has no limits, no borders. It is not a place where, in Newt Gingrich's terms, a company can 'get in the middle of an intersection and charge rent.' It is hard to make something scarce on the Web, and even harder to make scarcity pay off. The Web obeys new structural and economic laws that seem to have more in common with the mathematics of loaves and fishes than with the traditional economics of scarce resources and diminishing return"
From a great article by Doc Searls - The New Marcom Game