Curly tails

Clay's charts are accurate depictions of his data, but they have a mythic power that's misleading: The long tail looks like, well, a long tail when in fact it's a fractal curlicue of relationships. It's more like a squirrel's tail than a monkey's. When marketing folks don't understand that, they confuse the long tail with an opportunity to do one-to-one marketing, treating each person as a "market of one," instead of seeing that the ones are in conversation with other ones.

David Weinberger: The shape of the long tail