Jon Udell on Old Media

Happily, we're entering a world in which expertise isn't merely an assertion, it's a transparently discoverable reality. The skills and knowledge of reporters, writers, and editors, like the skills and knowledge of their sources -- the folks whose ideas and experiences inform publications -- can be and will be documented on the public web.

[snip]

If you're a lawyer or teacher or city planner or scientist, why would you invite such scrutiny? That's the wrong question to ask. Think about it like this instead. On your blog, you can document your public agenda better than anyone else can. If you've ever been interviewed by a newspaper reporter, you know the drill. An hour of careful explanation may be reduced to a quote that makes you cringe. What hasn't occurred to most people yet is that you can publish that careful explanation yourself. Or that, when you do, the web's aggregation engines will surface your words in appropriate contexts, and will help people measure their impact.

Great stuff and more here.