Ross muses on WoW

The gaming industry has realized the value of user generated features for some time now (AddOns, Level Editors, etc.), but I find fascinating the areas designers choose not to code.  For users, they are perhaps the most important, the Point of Reward, but they are left to their own devices.  A large scale raid loot distribution system is not supported by their Auction House platform, but instead is left to users to create their own market through conversations.

Ross Mayfield

Interesting stuff but it will be nice to have him back in the real world. I have had to seriously consider investing the money to buy the damn game and the effort to learn it just to keep in touch with people who have disappeared in there!