Learning inside Second Life

Walking people through the trends and significance of social media for the first time can be mind twisting enough at times for those involved.

Try introducing Second Life into the conversation and you literally see jaws begin to drop and (not literally) steam come out of people's ears.

It's one thing to tell people that a virtual currency in an online game world has a currency. It's another to say that brands like American Apparel and Radio 1 are opening outposts there.

When you tell them that there's a marketing conference being run featuring the author of Harvard Business Review article on marketing in this virtual world (Avatar Based Marketing which is, bless you Harvard, free to view) as a speaker, it just blows people's minds.

Open (finds, minds, conversations)