Not top down or bottom up but inside out

Looks like Doc has been thinking along the same lines as my previous post but in a different context:

If this new movement in the marketplace is not top-down or bottom-up, which way is it going?

The answer is inside-out. It's going from the individual out to the marketplace. Individuals needs to be in charge of their independence, their freedom, their liberty, their assets, their choices, their relationships. They will drive market growth in businesses that appreciate how much more can come from independent customers than from dependent ones.