The end of an era?

As Om Malik says perhaps the most significant piece of news at today's Mac Expo came unobtrusively towards the end:

The real story of the day came at the very end of his keynote.

“From this day forward we’re going to be known as Apple, Inc. We’ve dropped the computer from our name.” And then he quoted ice skating legend Wayne Gretzky. “‘I skate to where the puck is going to be, not to where it’s been.’ That’s what we try to do at Apple.”

That also might be the epitaph of the PC era. And it is sweet irony that the company that sparked off the desktop computing revolution is the one announcing its passing.