Matt O'Neill is rightly frustrated at the tendency to segregate online and offline communication:
My view on this is that we live in a holistic world of on / offline blur anyway. Why do we seek to segregate the differences between the two? After all, I have a relationship with you both face-to-face and online. The two aren't mutually exclusive. In the corporate context, maybe there's a divide, but we need to get away from thinking like that. Isn't modern communication just cyclical? Read: One feeds the other feeds the other.