I don't think so!
I have just moved to 3 from Orange and on the technical side am more than happy with the move.
However when you access the web using the default key you are confronted with the "What's on 3" page with images of scantily clad women and headings that say "Watch rude stuff" and "Home Made Adult Video"
I am no prude but as a default footfall, affecting all customers, and from a supposedly reputable company this is outrageous!
If you have to pimp your services like this at least make it a menu click away from the front page.