Prediction markets

Many moons ago I wrote an e-mail to the BBC's Ashley Highfield, Director of Future Media and Technology, suggesting turning the CelebDaq engine inwards and using it to let staff participate in markets on possible strategy or even which programmes should be commissioned. I never even got a reply which seems ironic, given the high regard in which BBC execs appear to hold Google in in terms of companies worth emulating, and the fact that Google has been using prediction markets to good effect.