The "collaboration" word

It bugs me the way people seem to set out to make things harder than they need to be - no doubt in an attempt to make themselves seem clever and their software indispensable. One of the words that press my buttons currently is "collaboration". How have we managed to turn talking to each other into such a fad? An e-mail exchange I have just had reminded me of my attempt to come up with one of those one liners to describe my BBC job that I was called on to do with depressing regularity. I suggested ""Increasing the frequency and quality of the conversations that get your job done". I still rather like it.