iTunes for journalism?

 

It occurred to me while glancing at this "debate" between Clay Shirky and Steven Brill about paying for content on the web that I am much more likely to pay an individual journalist, or even pay for a particular article, than I am to pay for a newspaper. 

I guess it is like the difference between buying iTunes tracks or whole albums. I prefer buying tracks, and may even end up buying some very specific albums, but I feel ripped off if forced to buy all those dodgy tracks they squeeze in with the good stuff if only given the choice of buying complete albums.

Given that iTunes is now the biggest music retailer in the US can't someone in the newspaper industry get their head out of their arse and work it out?