Management 2.0

There, I've said it. I've been avoiding using the phrase Management 2.0 because of the the nonsense that gets generated about Enterprise 2.0 and Web 2.0 but when I am asked what I do, or have to film in forms about my occupation, I nowadays just put "management consultancy".

People have always needed help on how to best run businesses taking into account the prevailing social and technological environments and that is all we are doing now. Not a movement, not a fad, not a revolution. Just the ongoing evolution of how to do stuff well given the tools currently at our disposal.