Trojan Mice

In my workshops I use the idea of Trojan Mice to convey the principle that progress in social media is more likely to happen in incremental steps rather than in a big rush. This applies to both adoption and the introduction of technology.

The idea isn't original to me but I came across it when I was getting going with this stuff many years ago. It is actually credited to Peter Fryer and you can read more about it here.