When boring is interesting

In conversation recently a potential client was diffident about using twitter or blogging about their products because they saw themselves as boring compared to "glamorous" brands such as Coke. I suggested that in fact the opposite was true, I find the bland messages of corporations like Coke unconvincing and mind numbing whereas finding out about the products and services I rely on day to can be really interesting.

As I reflected in this answer on Linkedin I see this as another example of what Rob Paterson called "the intensity of the mundane". In the right circumstances nerdiness and passion about even "boring" subjects can be really fascinating.