The problem with pay walls

This morning I tried to follow a link to an article in The Times on the death of Christopher Hitchens. I was greeted with the following screen.

Screen Shot 2011 12 17 at 08 57 11
How ironic that they should offer the content on my terms when it is clearly being offered on their terms. I didn't take up their offer as I have little or no interest in reading The Times other than when someone whose judgment and intelligence I trust points to their content. I am not unwilling to pay for stuff but "on my terms". Their paywall, as currently conceived, makes this impossible.