I am often struck by the way people circle around social media in business. They read case studies, write strategies, spend loads of money on tools - but when you ask them if they blog you get a blank look.
Part of me knows you don't have to have done something yourself to manage it. I took on the management of fifty film and VT editors many moons ago having come from radio and don't believe I was the worst manager they had ever had. I also have clients who are helping their organisations adopt social tools very successfully but ..... part of me still has a nagging doubt about why people don't get their hands dirty and use the tools themselves.
I recently tweeted "Social Media 101 - put your own hands on the bloody keyboard and write something!" and I reckon until you have done so you can't fully grasp the magic of what these tools make possible.
What do you think?