When I first left the BBC and was considering whether to have a fancy corporate sounding name for my business, or to pretend that there was a whole team of people rather than just little old me, I decided to be up front and not pretend. I also chatted to my former boss about whether to adopt the dispassionate, third person tone of much consultancy and he said "Why be like everyone else. Be yourself. That is what people are buying"
Most of my work comes through referrals, speaking gigs or my blog and twitter. As those of you reading this will know I am reasonably forthright and open about what I think in each of those spaces. As a result people who I work with know what they are getting in advance. The advantage of this is that I get to work with those who I consider really, really nice, smart people!
Do your clients, or indeed your boss, know what they are getting up front?