When I talk with friends about their jobs as managers in organisations of all sorts they often express frustration at the various things that cause them pressure at work. I am forever thinking of ways that social tools might help them relieve some of that pressure. I don't often say anything as I would soon start losing friends if I banged on about social media every time we met. It is hard to resist the challenge though to map what I know to the problems they describe.
Each time this happens I come back to the same thing. Forget grandiose plans for fancy Enterprise 2.0 solutions or even long term "the world of business is changing" polemic. No, every time I find myself thinking "you should start blogging". Even if they only ever did it in private, I am convinced that the self reflection encouraged by blogging would be a first step in them dealing with whatever problems they face.
Most of us know the answers to our problems most of the time deep down. We just don't always articulate them even to ourselves. Even if the solution appears to be out of our direct control, sitting down and thinking about how you are going to convey the problem, or the solution, to say for instance your boss has to be the first step. Blogging is a great trigger to doing this. If your blog is visible to others you will probably have to abstract the problem to avoid compromising others involved in the situation but this abstraction is partly what helps. It helps to depersonalise things and get to the root of what is really happening.
And this is how you actually bring about the large scale organisational stuff too. One person at a time, one step at a time. Not "driving adoption" or simply moving business bollocks online, but helping real people solve their own real problems in very real, and often very modest, ways.