I make a big deal in my keynotes and workshops of the fact that using social tools helps us as individuals to notice more. If you have somewhere to write, or to share photographs, you become more aware of your surroundings and what is happening around you.


I had a striking reminder of this last night. I was on my way back from my keynote in Sydney for the Australian Computer Society which took place in a function room on The Rocks in Sydney Harbour. I was tired and hungry and focused on finding somewhere to eat. I had been aware of the fact that there was a full moon but not paid it too much attention. I had also become rather blasé about being in the harbour and the wonderful views there. I glanced up at the moon over Sydney Opera House and almost ignored it and continued walking. However the thought that people on Facebook might enjoy it made me stop and take this photograph. I am glad I did.