The "thingification" of social media

Last week I took part in several events at Social Media Week London. It is an amazing event and kudos to Sam Michel and his team at Chinwag for helping make it happen.

I met loads of interesting people and had lots of interesting conversations but came away bemused by the amount of business there is doing something for people that I believe they should be doing for themselves. We have turned social media into a thing that can be bought and sold and are attempting to industrialise something that I believe is organic. Just turning it into a thing is problematic (thanks to Mark Foden for the word "thingification") and I had a few rants about this throughout the week.

You can watch one below!