Be interesting!

In an article I have just completed on the impact of mobile devices on the work of internal communications folks I suggested embracing the possibilities of the technology and, for instance, encouraging staff to take and share photos of work related stuff. One example I gave was photographing the CEO giving a talk and sharing that with your network. I can imagine a lot of people's response, including probably that of many  CEOs being "who would want to take and share a photo of something so boring".

Maybe the solution is not so much to question the desire to capture the moment as to be less boring in the first place! Maybe senior folks should be less cautious, less impersonal, less detached. Maybe we should help them.