Following on from my previous post about being interesting it occurred to me that one of the best ways of being thought of as interesting by other people to be interested in them. If you want to be remembered as interesting from a conversation with someone pay a lot of attention to them, really listen to what they have to say, don't interrupt and don't say a lot about yourself.
This applies equally to the CEO I mentioned in my previous post. Part of their success at being deemed interesting is the degree to which they are relevant and their relevance will depend on their willingness to listen and to be genuinely in tune with their organisation.
Let's face it the same is true of corporations' use of social tools. On the very rare occasions when they really make an attempt to be interested in their customers it works - most of the time it is obvious that they don't care in the slightest.
Reminds me of Stephen Covey's "Seek first to understand before being understood".