I recently came up with the acronym MVB (Minimum Viable Bollocks) to convey the idea of the least amount of management bollocks that it takes to run a business. What is the smallest amount of administravia you can get away with? How do you resist the temptation to "play at shops"? How do you say no to people wanting to fill your life with things that don't matter?
This is what I really think I help organisations and the people who work in them with. Social tools can support all of the above. If your job is to know what is happening around you, deciding what to do about it, and mustering the resources to do it then working through networks, especially distributed online networks, makes a huge difference.