We are still in the very early stages of understanding the impact of the Internet on our lives. We have a long way to go and almost limitless potential. If we are lucky we will achieve our own equivalent of the enlightenment in fifty years time or so. But we need to choose our words carefully.
To this day we are stuck with the words of enlightenment thinkers Adam Smith and Thomas Hobbes ringing in our ears and shaping our ideas of what is possible. The longer we use words like "content", "driving", "exploiting" and even "digital" carelessly and persistently the more measly and shallow our futures will be.