Blogging doesn't get easier even after all these years. I still go through the "Who am I to say this?", "Who cares what I think?" cycle each time. I then wait nervously to see if anyone responds once I have published the post. I know that this is what I am asking people to do, not only on the internet (where somehow it feels easier) but at work, where what people think of them matters even more. Why should they?
Firstly, I don't know what I really think until I write it down, and my guess is that many of you are the same. "What happened today that was worthy of note?"; "What do I really think about this topic?"; "What am I trying to say?"; "How can I get across my ideas as concisely and effectively as possible?".
Secondly, by sticking it out there magic happens. People either reinforce your idea, modify it, disagree with it or just take it in and mull it over. All of these are worthwhile. Just being seen to know things and be thoughtful about your work is good for your career. But beyond this your ideas get tested, they get expanded, you can adapt. This is a powerfully evolutionary idea. We get to test and improve our thinking in real time.
What's not to like about that?