The real world

In my work I get to help amazing people, doing amazing things, often in tough places, using social media. Not marketing things people don’t want, not distracting them with silly viral videos, but reaching out to make a difference. It can be very humbling.

It is easy to sneer at the online world. It is easy to obsess about the latest tweaks to the interfaces we use. It is easy to forget that these tools are not an end in themselves.

They are what we make them. They can be the means to significant and important ends. What matters is our intent in using them.