It surprises me when people promoting the use of social tools in business, whether those working in digital agencies, consultants, or even clients, don't actually use the tools themselves. Even when they have the tools deployed.
"How are your staff getting on with using your new social platform?" "They aren't using it as much as we hoped" "Are you using it?" "Oh no, I am far too busy"
It is so important to show the way, to use the tools to manage the tools, to work out loud as I do with these posts, to engage people in your thinking and work things out together. Otherwise what's the point?