Formal study of Organizations Don't Tweet, People Do

For a couple of years now Dr. Silagh White, of Lehigh University in the USA, has included study of my book as part of a course on Entrepreneurial Communications for Creative Industries.

Last year I took part in a live Twitter chat with the students and this year I have just been reviewing some of the questions that the book raised for the them. On both occasions I have been really impressed by the thoughtful and insightful responses including this nice tweet from Andrea Stiffelman.

I am so chuffed that a book written for old codgers is helping people less than half my age be more aware of the impact of the web on their lives!