"Could you just do me a one pager on that?"

I remember the sinking feeling those words triggered. You knew that you had lost their attention and they were resorting to diversionary tactics.

So many documents are diversionary. Putting off doing something by writing a templated bit of business fluff. Reading yet another fictional case study rather than inspiring your own. Faffing about with formatting and fonts rather than taking the leap and sharing what you have written. Burying the final document on an obscure file server with the confident expecatation that it will never be seen by human eyes again.

If you are tempted to write a document today, or asked to do so by your boss, resist. Do something useful instead.