I get a funny look when I tell people that I read books on poetry and grammar as a way of improving my tweets and blog posts. Trying to squeeze the maximum value out of those 140 characters or optimal four paragraph posts. I take it as my responsibility when my posts are misconstrued and comment threads veer off in wild directions. I resolve to try harder next time.
This is even more true in the world of work, especially as more and more people work in distributed networks, where their only experience of each other is through their online exchanges. All we know of people is the words they choose to use and the order in which they use them. It is possible for our boss to throw their weight around verbally without even realising. Underlying assumptions become visible through use of grammar. Tensions surface in the inadvertent use of apparently innocently chosen words.
I love all this. I love trying to get better at it. I love how much it matters. I love to pass this enthusiasm on to others!