I am often asked to talk to senior managers, usually by someone lower down the organisation who wants them to change in some way. There is a risk that we talk about them as if they are a race apart, floating ethereally above the real world, disconnected from the reality that the rest of us think we share.
But they are just like us, feeling out of their depth, feeling unable to keep up, feeling the pressure of expectations of those around and below them. They can also feel cut off. In fact one of the biggest appeals of having a social platform in their organisation is that they get to see what is going on, often for the first time.
Taking the next step of contributing is a huge challenge for most of them. Even if they have learned to hide it behind their corporate armour, they fear making a fool of themselves as much of the rest of us. It is no wonder that they are nervous, the expectations of them are often unrealistic.
We can all play our part in helping them learn to reach out and connect, understand what they are seeing, find the right words to respond. Metaphorically holding their hand as they engage with that online social world is immensely rewarding. They are only human after all...