Businesses are terrified of the risk they perceive in social media. They fret about customers ganging up on them or of staff being indiscreet.
Much of this fear is misplaced but it is in part driven by the mainstream media’s appetite for pouncing on them when they slip up.
I am seeing more and more signs though of the public pushing back against sensationalism and bias in the media. Just today I heard that in France, headlines focussing on the French citizens killed in the Tunis museum attack and barely mentioning the other victims have been criticised online.
I have also started to see people defending companies who may have made a mistake but don’t deserve the sensationalist headlines that appear in the press.
These may be signs of hope…