Airbrushed Reality

More and more people in the businesses I engage with are expressing discomfort with the work of their marketing departments. These people are spending more time online, they see what people are saying about their business, they are increasingly willing to engage in those conversations.

But there is this unhelpful, shiny, airbrushed insanity, going on alongside. The glossy aspirational images, the disingenuous copy, the intrusive attempts to interrupt what we are doing to get us to pay attention to what increasingly just makes the organisation look naïve and untrustworthy.

Did this ever work? Is it time they gave up? How can we help them to do better?