"How often should I post?" is a question I am often asked. It came up again recently when I was working with a very busy chief executive who clearly saw posting on social media as a burden and I was there to encourage them to have a go.
Another question I am often asked, invariably in a judgemental tone, is "How much time do you spend on all this stuff?" to which my reply is "Enough".
Enough to build and maintain connection with other people. Enough to work out what is happening around me and in my own head. Enough to help others interested in doing the same thing.