Interesting enough.

"I don't think that what I do is interesting enough" is a concern often expressed when I suggest people share more on their organisation's social network about what they do. Even, perhaps especially, people at a senior level worry that the stuff that fills their days is boring.

Firstly, what feels routine and boring to them can be fascinating to others. Things that feel unimportant can be significant. Small details can reveal insights. Good descriptions and shared stories can reveal aspects of them and how they see the world that even those who work closely with them have never seen.

Secondly, if their posts really are boring, maybe they should do something about it! Part of the value of writing posts is the self reflection it affords. Holding up a mirror to our lives, revealing what we do and why. Having this discipline makes us more thoughtful, more aware of what is happening around us. If we don't like what we see we can choose to change.

These principles apply more generally. Here on the public social web much is made of the trivial nature of many of the updates people share. But they needn't be trivial. Detail can be revealing, what is routine can have meaning. Well written posts have power whatever their topic. I've always liked the phrase "intensity of the mundane" (which I think I first heard from Rob Paterson). We consistently underestimate this intensity.

The day to day needn't be insignificant. Poets know this. We could learn from them. We can be more interesting than we think if we try.