I met someone last week who was talking about the “staff focussed content” the BBC has begun putting on their intranet. I nearly wept. When I think about how far we got, and so long ago.

But this is common. Most of the places where social has gained a toehold inside an organisation have reverted to their old ways as soon as those who cared enough gave up or left.

Change doesn’t just happen. You have to keep pushing, keep trying, keep picking yourself up and doing it again. If you don’t entropy kicks In and things return to “normal” with depressing predictability.