The still, quiet, voice.

My main contribution to The Copenhagen Letter that I shared last week was the line that originally said "Make products that you would love people you love to use, and listen to the still quiet voice telling you to stop if you are not".

The challenge for developers and designers like the ones at the event is that they probably work for a company under pressure to repay investors, or satisfy shareholders, who expect them to build manipulative or addictive software because that is what attracts advertising revenue. Saying no is hard.

When doing workshops with people who work in communications of one sort or another most of them know the impact that bland, safe, impersonal "content" has on the networks they are part of and yet that is what their bosses expect them to pump out because it is safer than the unpredictability of reaching out to build real relationships. Doing otherwise is hard.

Whatever job we are in we usually know the right thing to do. That still quiet voice is longing to be heard. No one says it is easy, but we should get better at listening to it.