Increasing numbers of senior people face the challenge of social tools in their businesses. As these platforms become more widespread, and the numbers using them increase, the pressure to take part is growing. Even if they were the ones responsible for the deployment of the tools, using them on a daily basis is a different matter.
Some managers are willing participants and take to online engagement readily, but they are very much in the minority. Most are unfamiliar and uncomfortable. Frankly they are not used to such close contact with staff. Hearing people's opinions and reactions to your decisions can be terrifying at worst, awkward at the very least. Working out how to react is challenging. Even finding the right words and tone is a significant hurdle.
But with a little help the majority will learn to cope, some even flourish. Supporting them is one of the most rewarding aspects of my job. It was them that my book was written for - let's face it I was one of them once! Watching them learn to fly and discover a whole new way of working is immensely rewarding.