A problem with celebrity

I have a problem with celebrity. The way we lionise certain individuals and develop a fascination for every aspect of their lives - whether meaningful or not. The media industry is a celebrity engine, feeding this fascination and pandering to our appetite for making certain people special.

Take Jimmy Saville, who was in many ways the first UK celebrity to be famous for being famous. His ability to rope people, from the Queen to the Pope to innocent members of the public, into his nightmare was staggering. Just by being famous he could get people to set aside their sense of judgement and allow him to influence them. There is a madness in making people so "special" that they think they are above normal checks and balances, and then letting them get away with it.

Part of my hope for the web and social media is that we overcome this focus on certain individuals and all feel able to find our voices and have influence. Whether in business, music, or public life generally we need to break down this divide between those who have huge impact, despite often having nothing interesting to offer, and those who have real talent or insights and ideas to share but don't do so because they don't feel "special enough".

Evolutionary thinking

Blogging doesn't get easier even after all these years. I still go through the "Who am I to say this?", "Who cares what I think?" cycle each time. I then wait nervously to see if anyone responds once I have published the post. I know that this is what I am asking people to do, not only on the internet (where somehow it feels easier) but at work, where what people think of them matters even more. Why should they?

Two reasons.

Firstly, I don't know what I really think until I write it down, and my guess is that many of you are the same. "What happened today that was worthy of note?"; "What do I really think about this topic?"; "What am I trying to say?"; "How can I get across my ideas as concisely and effectively as possible?".

Secondly, by sticking it out there magic happens. People either reinforce your idea, modify it, disagree with it or just take it in and mull it over. All of these are worthwhile. Just being seen to know things and be thoughtful about your work is good for your career. But beyond this your ideas get tested, they get expanded, you can adapt. This is a powerfully evolutionary idea. We get to test and improve our thinking in real time.

What's not to like about that?

Supping with the devil

I am sometimes asked to work with organisations whose activities give me cause for concern. I have on occasion said no. Most of the time I take the view that if I can help even one person in those organisations to wake up, find their voice, and stand up to be counted then that is a good thing.

Maybe they will find the courage to say "Is selling sub-prime mortgages really such a good idea?"; "Do we really need to add that dodgy additive to that food?"; "Isn't this patient record system taking too long and costing too much?".

If I can create enough "sleepers" then maybe, just maybe, when the time comes they will do the right thing and some of our worst corporate excesses might be avoided.

Someone has to care

Interesting reading this article on the low take up by staff of social platforms in business. It's the usual IT story of overselling and under-delivering. There is now an industry around ESNs (Enterprise Social Networks - even use of the name is a problem) and people are investing silly money in technology while being pretty clueless about why they are doing it.

In an attempt to identify success factors the article refers to the success of GE's Colab and says "from the start encouraged employees to use Colab, telling them it would be a tool where they would find valuable content and interactions that would help them with their work." as if this was revelatory! Of course this is why you want these tools - and of course this is how you encourage people to get involved. But you have to really want that result and all that it entails.

Too often I see managers of various persuasions (marketing, comms, even IT) being coerced into leading major social projects that are approached like every other large scale IT project (of which historically something like 72% fail!) They do this with vague ideas of improving communication or collaboration but get sucked into worrying about the tools. Instead they should be focussing on helping staff make the significant cultural leap from process focussed caution to the open and mature dialogue that you really want if they are going to address and sort their real problems.

To bring about this shift someone has to care, they have to care a lot. They have to share their passion and give others a reason to invest their time and energy in a whole new way of working. This isn't about tinkering with existing processes and systems, it is a fundamentally different way of getting things done that, if you get it right, will lead to wide-scale upheaval in your business.

You have to really want this.

You have to really care.

The seeds of doubt

The seeds of doubt

When the kids were young there was a spate of stories in the tabloids of people being reported for taking photos of their kids naked in the bath. Without having heard those stories I would never have had a second thought about taking such photos. But having heard them there was a vague, and totally unjustified, feeling of concern at taking similar photos. Once the seeds of doubt are planted they are hard to get rid of.

This vague sense of unease and doubt is insidious and pervasive. Use of social tools at work is constrained for many by their concern at what others will think of them. Even if there is nothing to worry about, and even if sharing what they think could really benefit others, they prefer to play safe and keep quiet, just in case someone should disapprove.

Current stories about The NSA and GCHQ snooping on our online activities could so easily have the same effect, constraining our online confidence just as we are beginning to find it. Making us play safe and not say what we think - just in case.

As I said yesterday "Freedom is built one tweet, one blog post, one update at a time. Don’t squander the opportunity."

We need to worry less about privacy and more about creating a world in which it is OK to say what you think. To quiet that doubting, fearful voice in our heads that tells us that we shouldn't be thinking what we are thinking let alone sharing it in public. We need to be brave.

Marketing with intent

If marketing people ask me what they should do to be more successful at social media I respond "be interesting". Of course this rather depends on how you define successful. If you want lots of clicks and likes, and will do whatever it takes, "interesting" can incorporate bizarre, sensational, inflammatory etc. etc..

If you want to reach out and connect with people and make a difference to them, then you have to care what you are doing to them. Is what you are offering of genuine interest to them and likely to trigger a conversation? Are you improving their lives, however modestly?

It is not just "marketing people". We are all asking people to pay attention to us when we update on Facebook or publish a blog post. Thinking hard about what our intent is matters.

Real friends

I am looking forward to meeting up with my friend AKMA in Oxford this morning (a fortunate by-product of having to cancel London meetings to take my daughter to her first day of work experience at The Oxford English Dictionary). AKMA and I have been friends for thirteen years. I have no hesitation in counting him a friend, but we have only met face to face a couple of times in all those years.

My kids will occasionally rib me about only having internet friends and not having real friends. Yet when Halley Suitt, Doc Searls, Megan Murray or Paolo Valdemarin have been to stay they have ended up saying "You know Dad, your friends are really smart and really nice". To which I respond "Yep, it's just that my standards for friends are higher than yours and mine are further apart".

I know people struggle with the idea of real friends who don't meet, But increasingly physical proximity is not necessary to build real friendships. In some ways, I would argue, the exchanges we have through blogging reveal more about us than we are comfortable with in face to face exchanges, certainly with casual friends.

My kids know that look on my face when I am stuck at a social occasion, say with a parent from school, with whom I have nothing in common, being forced to listen to them droning on about their job or football, wishing I was on the internet having a real conversation with real friends!

One at a time

I have been working with lots of senior people from European industry this week, for many of whom active work engagement in social tools is still a pretty alien concept. Even though the events went well, and the participants were receptive and enthusiastic about the possibilities for their organisations, I know that most of them wont, yet, actively engage.

But then I chatted to one of the older dads at Mollie's pre-prom party last night and he said he wanted to start blogging. He is very involved as a governor in various schools, is passionate about education, and wants to share his insights more widely and build connections. I sent him off fired up and with a copy of my book under his arm.

Keeping my faith that everyone can ultimately benefit from more open and connected thinking can sometimes feel hard. But I still believe that it will happen. One person at a time, for their reasons not mine, over and over, everyone will realise that raising our game, thinking harder, sharing what we think, and working stuff out together is inevitable.

Joined up writing - joined up thinking.

"Web 2.0", "Social Media", "Enterprise 2.0", "Working out loud", isn't all just the same thing? Isn't it us working out how to write and think in connected ways, grappling with what that means? Sometimes the words help, sometimes they hinder, but it is still early days.

State Of The Net - opportunity and threat

Enjoying the mind stretching presentations at State Of The Net 14 but swinging wildly between excitement and concern. The theme is "smart life" and there are so many opportunities opening up through greater thoughtfulness, increased openness, and smarter use of technology to help us lead better lives both individually and collectively. But there are also incredible challenges about regulation, privacy, and personal responsibility that could make people frightened enough to disengage from it all.

Part of the challenge is that most people lead busy lives and haven't been exposed to either the possibilities or the threats. Or if they have it has been through the filters of media and other interested parties. As we are learning to adapt to huge changes in our own capabilities our institutions are, for the most part, failing to keep up and adapt fast enough, clinging to their familiar paradigms and priorities.

What is ultimately so exciting is that we have, in our online networks and tools, the means of addressing our major challenges, upping our game and learning faster and better how to work this stuff out. But this will only happen if we all become actively involved, shrug off our training as passive consumers, and roll up our collective online sleeves.

Edglings and a world without centres

Many moons ago Stowe Boyd described those of us exploring the possibilities of online networks as edglings. Today a workshop participant picked up on the reference to edglings in my book and triggered thoughts about the edges of organisations, how impermeable they are becoming, who crosses them and recrosses them, and even edges within organisations between the many departments, silos and tribes.

Many of us feel that the interesting stuff on organisations happens at the margins - creativity, innovation, change etc.. But what if there is nothing to be at the edges of? What if there is no centre to be marginal to?

In a long but well worth reading article, The coming digital anarchy, Matthew Sparkes explores a world of decentralised systems where the algorithms behind Bitcoin are applied to other aspects of our lives and in which the centralisation of, and potential abuse of, power becomes a thing of the past.

Exciting? Scary? Or maybe both?

The two sides of my bed.

When I get out of the wrong side of my bed I see our online conversations corralled into walled gardens, corporate interest turning our thoughts and ideas into products, people becoming fearful about loss of privacy, and clients giving up on their large organisations and leaving them.

When I get out of the right side of the bed I see board members using What's App, staff using closed groups on Facebook to talk about how to improve their businesses, and more senior people realising that the internet isn't going away and social is for more than marketing.

Today I got out of the right side of my bed.

Bloody good conversations

I have been using the new ability to publish articles in Linkedin for my posts. Until now each has attracted at most a couple of hundred views. This week they promoted my "tinkering" post with the result that it has gone up to 3,000 or so views. It has also attracted forty or so comments.

The difference between that comment "thread" and what happens in Facebook is interesting. In Facebook I "know" the people commenting, know a bit about them, know where they are coming from. Even if we have never met we have a basis for mutual trust. In this Linkedin thread I don't know any of the commenters and it feels different.

Also the comments are mostly written like mini posts. In fact it dawned on me that the difference is that on Facebook it feels like a conversation in a pub, or as someone else said of my Facebook comment threads "like watching a late night chat show". The Linkedin thread is like a panel at a conference where each speaker does a mini pitch rather than takes part in a debate and the language and tone is more measured.

This is partly my fault as I wasn't able to take part at the start of the Linkedin thread, and frankly didn't know quite what to do with it. I didn't feel able to influence the nature of the conversation. In fact it didn't feel conversational at all. I reckon this is what clients feel like when they open up to talk to the public as opposed to internal conversations with colleagues. Not the "bloody good conversations" I aspire to online and worth mulling over why, and what to do about it.

Do you want transformation or tinkering?

This question keeps occurring to me in conversations with clients. I'm really not being judgemental - honest. I am the world's greatest procrastinator and tinkerer. I know how hard personal change is let alone taking a whole organisation with you. But the question hangs there in the background.

I don't think it is about scale. It is possible to tinker endlessly with big corporate projects and never get anywhere, and at the same time a well aimed, passionate tweet can change the world. This is why the idea of Trojan Mice is so powerful. Small things, repeated, going round obstacles rather than bouncing off them, instigating change one conversation at a time.

But you have to care enough to instigate and sustain even the small things. You have to have a sense of purpose and be in it for the long game. This takes energy and guts.

Bringing about changes in our organisations is hard. Numbingly hard. I often think that the tagline to my business should be "A shoulder to cry on" because part of what I do is provide a sympathetic ear to folks feeling the pain of being a lone voice in their wilderness.

In the face of this pain tinkering becomes the norm. Reading another case study instead of getting on with things. Trying to find just one more example of best practice. Endlessly asking for permission in different ways from different people - rather than asking for forgiveness.

Tinkering isn't what we are here to do. Tinkering rots your soul.


So much that is wrong with the world is down to men.

Not due to biology, or genetic mutation, but expectations. How they expect the world to react to them, how society expects them to behave, what they expect to get away with and how they expect other men to react.

More of us should dash their expectations.

Give evolution a nudge

I once heard someone say "If you want to sort out your corporate computing make the standard platform Unix and if the buggers can't work out how to use it they shouldn't have a computer".

Sometimes I get all nostalgic for hand crafted blogs where you had to learn enough about PHP to set up a Moveable Type instance or corporate wikis with no WYSIWYG where staff had to learn wiki markup to share anything.

Sure not everyone wants to be a geek. Not everyone wants to code. Not everyone one want to write. And not everyone wants to express their views in public. But we can't stand back and say "Oh I don't do technology" or "We have people who do 'digital', or moan about Facebook's invasion of our privacy. We need to get our hands dirty. We need to get involved. We need to take responsibility for what is going on.

When I read that Google and Facebook are killing the internet or yet another social enterprise is dead story, I pause to wonder "Is that it"? Have we missed our chance? Is the genie back in the bottle? Will we inevitably revert to being passive consumers or employees, stuck in online walled gardens, our sense of what is possible or what is right or wrong being steered by algorithms we don't understand, being milked by corporate interests or too afraid to say what we think?

It is up to us. We need to grasp at this wonderfully evolutionary tool that we have been given and make sure we don't blow our chance.


I have just read an article by Cory Doctorow about the privacy concerns of teenagers and the savvy ways they are learning to maintain their privacy on the internet. I know Cory, and respect the depth of his knowledge and insight into the consequences of our online lives. I also know how to set up a VPN and to use a Tor browser but do I really want to?

At risk of appearing naive, what are we all so afraid of? Who are we afraid of? Future employers, the government, sexual predators? What sort of world will we end up with if we stay afraid? Isn't it better to be brave and say what we think, open up to connections, and face up to the challenges that doing so represents? If our institutions are broken we need to fix them rather than hide from them. If we don't trust corporations we should regulate their activities - or stop using their products. Is hiding really the answer?

Next week I am giving a talk in Woodbridge School in Suffolk. I was asked to do it to counterbalance parental and school attitudes driven by media fuelled fear of the internet. I am going to be touching on the issues mentioned in this post. Should be fun!

The power of intent

Yesterday I linked to this story of a company and the 45 day process it went through to come up with what it saw as a killer tweet. This is why I talk of "the industrialisation of social media", it is also why I called my book Organizations Don't Tweet, People Do! Don't they get that this is a conversational medium at its best and a channel for yet more disingenuous noise at its worst? It doesn't have to be this way.

In most organisations there will be people trying to "go viral" by hook or by crook, or others who see their job as simply filling the content management system with stuff, whether people read it or not. And yet in my work I get to meet people in challenging jobs, representing complex organisations, genuinely reaching out through social tools to foster real connections.

Those of us on the receiving end can tell the difference. We know when we are being gamed and when there is a genuine desire to connect and share. Even through the 140 characters of a tweet we can discern intent.

Why is real people, having real conversations about real stuff that matters so hard?

Loving what is

It's my birthday and it is pouring with rain outside.

The thing about birthdays is that they are meant to be different. We expect to be especially happy on that particular day. We don't always get what we expect.

So much of our unhappiness comes from fighting what is; from clinging to our belief that things should be other than the way they are; from feeling sorry for ourselves that life doesn't work out the way that we think it should.

One of the most wonderful things about getting older is, hopefully, getting wiser.

The rain sounds exciting battering on the roof outside my window. It reminds me of childhood, snuggling inside with a book and not feeling guilty about not doing something else that I feel I should be.

Looks like I am going to have a great day.

The wonderful craft of blogging

I just added a break before the last line of my last blog post. I did this nearly a day after I published it. I did it because I realised it needed it.

I read a lot about writing. Currently about writing memoir, or creative non-fiction. This relates closely to blogging as it is about extracting universal truths from sometimes mundane situations and writing them in such a way as to respect those involved and help those not.

I am also getting into poetry and reading about writing poetry. The power of concision, the importance of rhythm, the decision as to where to break lines. These too relate to blogging.

Do I want to be a poet? Do I want to write fiction? Do I even want to think of myself as a writer? No. I am a blogger - and I love it!