Don't just do something stand there

In my first job at the BBC, doing planning for Post Production, I used to beast in to my work, focus hard, and try to improve. The result was I often finished my day's work in a few hours. I would then look around at my fellow office workers still working away and wonder.

When I got into management I would sit in meetings that were there because they'd always been there. People had forgotten why they were originally instigated but they still turned up, because that is what you do. Again I wondered.

Nowadays I walk through the city and look in on open plan offices of mostly men in suits staring at computer screens in mute dedication. And still I wonder.

Nowadays I am a professional pontificator. I get paid to think and share what I think. Sometimes I feel guilty about this. I feel guilty about how much I enjoy my job. About how it doesn't feel like work. I have more than my fair share of legacy protestant work ethic. With a mum who was an elder in The Church Of Scotland it was inevitable.

But I want more thinking. I want more people to think more. I am often told that it is unreasonable to expect others to think, especially not at work. They are too busy, too keen to keep their heads down.

Such compliant busyness. Does it have to be this way?

I wonder.


I had a great meeting recently with Isabel Collins who is building a consulting business around the idea of belonging. We talked about the sort of things people feel the need to belong to and why. What is the optimal group size for a sense of belonging? What norms have to exist to give us something to belong to? What is the right degree of conformity?

My own belief is that networks of autonomous, tolerant, collaborative individuals are how we are going to thrive in the future and the only way we are going to solve our complex and volatile challenges. What is the minimum amount of structure, rules, or consistent behaviours that allows those networks to work and not fall into dysfunction and disorder? What is the right balance between the outlook and interests of the individual and those of the network? How do we keep the networks fluid and diverse enough to avoid them becoming tribal? How do we retain our identity when we belong to multiple, overlapping, networks?

Last night I read a long but fascinating article about ISIS in which I was struck by the need that fundamentalists of any religious persuasion have to belong. A need to belong that overrides their individuality and even, in extreme cases, their need to live.

Even in the workplace there is an often overwhelming pressure to conform, to fit in. We are encouraged to sublimate the self to the needs of the group. Dissent is frowned upon and individualists invariably end up being ejected.

A need to belong to something larger than ourselves is clearly a powerful part of being human. How do we avoid that need overcoming our sense of self, our ability to operate effectively, and our very humanity, in the process?

A wonderful lack of normality

One of the greatest joys of my job is that I work with such a wide variety of organisations, from large corporations, to governments, to charities, to small startups, to individuals. There is also no pattern as to what sector those organisations operate in nor even the countries they are based in. I don’t even work with the same people for very long as most of my engagements are very short term.

While this can be challenging when it comes to finding work or marketing my services it also has the wonderful consequence of there being no sense of normal. There is no pressure to “fit in” as there is nothing to fit in to. There are no pressures to conform, no tribes to belong to, no peers to compete with.

Clearly I am not immune to the influence of the media, my local community, or those I rub shoulders with online. But my exposure to each of those is more in my control. I am not stuck in the same office day in day out. I am not stuck in repetitive patterns of behaviour or routine. I am not forced to listen to the same stories all the time.

This lack of identity could feel challenging to some but I relish it. It means I have little “received wisdom”. I have to constantly work out what I think and why. I have to think for myself. I think this is a good thing.

Messing with your head

Thoughts rattle around my head all the time, good ones, bad ones, confusing ones, and the odd interesting one.

Two or three times a week I sit in front of a "blank page" in my text editor and start writing in the hope of getting some of those thoughts out of my head and onto the page. Sometimes I don't recognise them. Sometimes they look better, sometimes they look worse.

I try to make them intelligible to others, getting the right words in the right order, deciding where to put the paragraph breaks, hoping that they make sense.

And then I copy them into my various places on the web and press save...

... and seconds later they appear on your screen, you read them, and somehow the thoughts that were rattling around my head, only moments ago, are now rattling around yours.

This is a kind of magic.

Choosing your words carefully

I get a funny look when I tell people that I read books on poetry and grammar as a way of improving my tweets and blog posts. Trying to squeeze the maximum value out of those 140 characters or optimal four paragraph posts. I take it as my responsibility when my posts are misconstrued and comment threads veer off in wild directions. I resolve to try harder next time.

This is even more true in the world of work, especially as more and more people work in distributed networks, where their only experience of each other is through their online exchanges. All we know of people is the words they choose to use and the order in which they use them. It is possible for our boss to throw their weight around verbally without even realising. Underlying assumptions become visible through use of grammar. Tensions surface in the inadvertent use of apparently innocently chosen words.

I love all this. I love trying to get better at it. I love how much it matters. I love to pass this enthusiasm on to others!

Working things out

Over the years I have been part of various groups of varying sizes working together in different ways. From the large, complex, bureaucratic organisation that was the BBC, to networks of people with only an intent and internet conversations to hold them together.

It is too easy to think that sharing the same physical space and having face to face meetings was better. Many of you will know just how frustrating that "normal" work experience can be, how confusing, how haphazard, how imprecise.

Likewise purely online work can be challenging. The things that are unsaid or misunderstood, the soul sapping experience of long conference calls, the struggle to work out what it is that you are meant to feel part of and how.

The rules are changing, the lines getting blurred. I am lucky enough to work with interesting people trying to work all of this out. Experts involved in property and the workplace, technology, communications, HR... the lot.

We are at the beginning of a really big transition in our experience and understanding of work. Who works, why, where and how.

Some days it feels exciting, some days it feels overwhelming.

Locus of control

It is easy to be drawn into worrying about things outside our direct sphere of influence: the economy; world politics; poverty. We can feel powerless and out of control. We devolve responsibility to others, to "the grown ups". We are encouraged to do so.

While walking around housing estates in Riga in Latvia a few years ago I was struck by how tired, dispirited, and stressed people looked. I found myself thinking "What difference would what I know make to them? They can't all blog, they can't all be entrepreneurial, they can't take on the enormity of the challenges facing them."

But how else do things change? Do they wait for someone else to help them? Do they stay at the mercy of the whims of the state? Or do they take one small step? One thing that they can do that can help someone else, that can be valued, and rewarded in some small way.

Is it any different in our lives in large organisations? Are we diminished by our sense of powerlessness? What would happen if we started taking small steps that made a difference? Wrote that blog post that asked a question or shared an insight? Or even just started thinking about that blog post that we might, just might, write some day?

Telling stories.

Present a human being with disparate bits information and we will try to make sense of them, to give them meaning, to get them to tell a story. We can't help ourselves and do it all the time.

We also try to get the world to fit our pre-existing stories. Those we learned from our families, our colleagues, our neighbours. We feel better when it does.

In fact having our stories disproved unsettles us and challenges our very sense of self. We cling to them for dear life. We cause ourselves untold stress and unhappiness when the world doesn't conform to our stories. We even fight wars over the need to prove that my story is more true than yours.

We would do well to remember that they are all made up.

Proactive sense making

A great meeting yesterday with anthropologist John Curran reminded me of the power of patterns. Whether we are talking about the patterns made visible by big data, or those made apparent by our own activity on social networks, what the internet is giving us is the ability to see patterns in the thinking and behaviours of those around us in real time - and for the first time.

For years when people asked me what "the next big thing" would be I have said patterns. We've got all this stuff, what are the patterns in it? What does it mean? What are we going to do with that meaning?

My biggest worry is that we don't notice. That we lack the curiosity to wonder what the patterns mean. That we allow others to tell us what those patterns mean. That we stay consumers of sense making rather than the creators of it.

The promise of technology

Don't get me wrong. I love technology and I love its potential to change the world.


I used to walk around the open plan offices at the BBC looking at all those people staring blankly at the beige PCs on their desks (which cost many millions to supply and support) rather than talking to each other and wondered what the ROI was.

I watch most people struggling to cope, still, with even basic use of their computers, unaware of all the wonderful productivity and creative power waiting at their fingertips.

Even teenagers, the "Gen Y" on whom so much faith is placed, use about ten percent of the power of their smart phones and that mostly to chat with each other and share selfies.

Is this inevitable? Does accessing all of this wonderful potential take a geeky mentality that most don't have, or even want to have? Will things get easier as interfaces improve, or will technology continue to outpace most of the population causing stress, frustration, and inefficiency?


Sometimes the structures of our lives can feel constraining. The need to "clock in and clock out" of work at certain times. The processes and procedures that we have to follow when we are there. The cultural norms we feel have to conform to both at work and at home.

But lack of structure can feel unnerving. We feel at sea without boundaries and definitions. Our job titles defines us. Our roles guide us. We know where we are and what is expected of us.

Those of us who work for ourselves have to generate our own structures, our own definitions, our own sense of self. This can feel both liberating and taxing at the same time. It seems likely that in the future more will have to learn to work like this.

What is the optimal amount of structure? Dave Snowden and I have had a few heated debates about where society's optimal constraints are on the spectrum between Fascism and Anarchy. Bit like my MVB (Minimum Viable Bollocks) acronym the other day. What is the minimum amount of management bollocks it takes to run a business? What is the minimum amount of structure does it take to hold society together?

What is the minimum amount of structure it takes to stay sane?

Entropy Gradient Reversal

Some of you may remember Chris Locke's great blog of that name from back in the early days of blogging. You could feel the force of his writing pushing against the tendency for things to revert to previous states or to fall apart.

Entropy, in its sense of a return to equilibrium, is a powerful force in organisations. Whenever you make a change, unless you continue to inject energy into the system, things are likely to return to "normal" pretty soon. So many of my clients put in social platforms at work, have a communications push to start if off, see an influx of users, then it all slows down, often to a halt. The novelty wears off. People return to their old ways of doing things, and the naysayers get to say "I told you it would never work".

You have to keep injecting energy, you have to keep caring, you have to pick yourself up and try again, and again. The sort of change in how we work that we are on the brink of is worth the effort but unless we keep injecting energy we will stay teetering on that brink.

Managing Boundaries

As we connect more the lines between us blur. The lines between individuals and organisations, between people within organisations, between work and home, between our inner worlds and our shared thoughts.

We are used to having those boundaries managed for us. The commute to work, the hierarchies of roles, time when we didn't have access to technology, time when we could switch off. I see lots of signs of distress as we realise that those protections have gone or are disappearing rapidly.

We need to learn to draw our own lines. We need to work hard on working out where to draw them. We need to stand by them.

Proper Drawing

When I see a painting by Picasso I often think "Eh?"
But I then take comfort in the fact that he knew how to do "proper drawing".
You need to learn to play the game well enough to know that you don't have to.
Same is true of work.

The tyranny of being picked

I have always loved this phrase from Seth Godin. It neatly captures the challenge of working for someone else that starts with the recruitment process. The balance between the individual and the organisation. A dance that most have to do for all of their working lives.

Organisations say they want innovation and creativity when really they want conformity and collusion. Collusion in the insanity of buzy-ness. Not breaking ranks and calling out the pointlessness of the endless administravia. Not allowing the quiet scream inside to surface.

Seeing it all as a game helps. But it is a game with your sanity at stake.

"Oh I don't do technology"

I hear this response a lot, specially from senior people, when I talk about the internet. It's a nervous distancing from something they don't understand and are uncomfortable with. But frankly it's not good enough.

David Cameron's recently stated intention to ban messaging apps that he isn't allowed to have back doors into is yet another sign of a worrying erosion of civil liberties which much of the population won't understand never mind care about.

Not everyone wants to be a geek, and not everyone, including me, will understand all the nuances of why this is such a bad idea, but it is a matter of civic responsibility to at least try! The tools we use are becoming intrinsic to our lives and our ability to be effective.

Dodgy advice is being given to dodgy politicians that could have a massive ongoing impact on society and we are in danger of sleep walking into a very constrained future.

Idle chit chat?

Social media, and Twitter in particular, has been a blur of comment about the awful events in Paris last week. People have been sharing live images of the police chase, expressing sympathy with the victims and their families, and sharing links to articles attempting to explain what happened.

I saw someone imply that this is idle chit chat by resurrecting a cartoon of a building full of people on their phones tweeting expressions of sympathy to someone outside on the street who is asking for help.

But is this fair? Is this all we are doing? Sure, a single tweet with the #jesuischarlie hashtag isn't going to change the world or alleviate the suffering of those involved. But it is bringing us closer to events and closer to each other. We are cutting out the news media middle men telling us what to think. We are working out collectively what the events mean, how we feel about them, how we might react.

I have read some thoughtful and powerful articles that have helped me begin to understand what has happened and that will affect my future decisions about people and life. They have changed my assumptions and therefore my attitude to the world around me. If and when I get the opportunity to take action they will affect the action I take.

Isn't this how change happens? Isn't the internet expanding and accelerating our collective understanding? Isn't it increasing our potential to not only take action but do the right thing?

New Clues about The Cluetrain

For those of you who aren't aware of it yet The Cluetrain Manifesto was 95 theses, and later a book, written over ten years ago by four very smart guys about what the internet was really about and how it was going to impact our lives. It was hugely successful and influenced many of us who care passionately about these new tools we have been given.

When Stephen Waddington very kindly described having a pizza with me as one of the highlights of his year last year, he described me as "the embodiment of The Cluetrain". This was about as big a compliment as I get! I often describe myself as a Cluetrain missionary as the ideas in the manifesto and the book lie behind all of my work, and still get me excited as to their potential to really impact people's lives and make the world a better place. However there is still much to be done! We have only scratched the surface of what we can do with the internet to make a real difference. We have allowed it to be hijacked by those interested in maintaining the status quo. We have mostly remained passive consumers rather than active participants. This has prompted two of the original writers of The Cluetrain, now friends of mine, David Weinbergererger and Doc Searls, to offer New Clues.

In the spirit of the original Cluetrain Manifesto this is a list of theses and thought provoking insights that address the issues we face now and what we can do about them. I was lucky enough to get an early peak and have been bursting to use the very quotable insights in the new list. And now I can and so can you!

We need more rubbish on the internet.

I was listening to a Jim Rohn tape the other day in which he talks about giving presentations and knowing that only some of the audience will respond well to what he says. Most of the audience will be mildly interested and some will be what he calls "the perplexed". He says that he loves doing the talks even if only a small group are what he calls "believers" because much of the reason for speaking in public is to aid his own learning. To say things clearly, to say them in public, to say them over and over again.

This is even more true online, some people will respond positively to what you write, many will wonder what the hell you are on about, but lastly, unlike usual face to face etiquette, online there are likely to be some who feel entitled to have a go at you. We all know that disapproving, censorious tone that people adopt when they are ranting about the amount of trivia on the internet and the iconic "I am having a coffee" tweet. The problem with this holier than though attitude is that it makes people nervous of being trivial. The fear not being "important enough" to say what they think in public. They worry that people will think them arrogant for expressing themselves and sharing their thoughts. They opt for the safe option and keep quiet.

This dynamic is even more true in the workplace where the risk of having views and sharing them feels all the more extreme. The problem is that if none of us are brave enough to share none of us get to learn. If that aha moment you have just had about a safety valve on an oil rig seems too trivial to mention the rest of us don't find out. If your gut feeling that sub prime mortgages are a bad idea seems too contrary to the "smart" people around you you keep it to yourself.

Our tendency to judge and to silence weak signals in our systems is one of their greatest weaknesses. Judgement and disapproval come too easy to too many of us. We need to encourage more noise to make sure we don't bury the signal. We need more of us being brave enough to think out loud and to do it over and over again - even if some think it is rubbish. We need more rubbish on the internet. We need more rubbish at work

Who needs a smart arse management consultant?

While I can get excited as the next person about new ways of working and thinking about our organisations I am aware that for many such considerations seem impossibly abstract and self indulgent. Work for a lot of people, maybe most, is an unremitting grind of unrealistic expectations and diminishing resources. Their organisations are still dominated by a management culture that hasn't changed in decades. Straying from predictable and safe behaviours seems like sheer lunacy.

This can be frustrating both for them and for those who can see a better way.

However there is no point getting frustrated with people for not being where you think they should be. They are where they are and you have to go to where they are to help them. Genuine, tactical attempts to help them are the only way forward. Small steps within the grasp of the individual is the only real possibility - whoever that individual is and whatever their position.