Andy Gibson has pulled together a great list of 45 propositions for those interested in getting involved in social computing. They are all good but my particular favourites are below:
# Empowerment is unconditional. Telling people what they can and can’t do with your platform is like an electricity company restricting what its power can be used for.
# You can’t learn to fly by watching the pilot. If you want to understand new technologies, start using them. Dive in.
# Don’t centralise, aggregate. Do you really need data centralisation? Well do you? Use lots of different, disconnected tools and then pull the content together into a central location.
# Your users own the platform. If they feel own it, they will trust it, help sustain it, and find ways to use and improve the tools; if they aren’t interested, no amount of pushing will help.